Webgarh PPC | Encapture Case Study

Project Insights

Encapture Store is an online beauty destination offering a variety of high-quality products, including Fragrance, Make-up, Haircare, and Skincare, all carefully selected to meet the highest quality standards.

Encapture Store serves customers in Italy, France, and Germany, providing high-quality beauty items at the best prices. With fast delivery services, customers receive their favorite products quickly, making shopping convenient and enjoyable. The focus on delivering better products at minimum prices ensures everyone can look and feel their best without spending a lot.

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Achieved 6x ROAS in three months.

Expanded market reach in Italy, France, and Germany.

Utilized Performance Max Google Ads for optimal results.

Improved brand visibility and sales performance.

The Challenges We Had Faced For The Brand

When Encapture Store approached us, they faced a tough challenge entering and succeeding in the highly competitive European markets of Italy, France, and Germany. They needed a digital marketing strategy to not only reach potential customers but also convert them efficiently, making the most out of their advertising budget.

Understanding and Succeeding in a Competitive Market
Strategic Audience Targeting for Maximum Engagement
Maximizing Returns through Ad Spend Efficiency
Boosting Business Growth through Effective Revenue Generation Strategies

Our Strategy

By analyzing the company's long-term vision, competitive positioning, and innovative approaches, we uncover key insights into how strategic planning can drive sustainable growth and maintain market leadership.

Keyword Research and Targeting

We started with researching keywords that focus on beauty, makeup, eye care, and fragrance-related keywords. We looked for the exact words and phrases people often use to search for beauty, makeup, eye care, and fragrance products. Our aim was to find the best keywords that would help our content and ads connect well with our target audience.

Campaign Structure

We created separate campaigns for different product categories such as skincare, makeup, eye care, and fragrances. We structured our ad groups to further segment campaigns based on specific products and promotions (e.g., seasonal offers, new arrivals).

Ad Copy Creation

We developed compelling ad copies that highlight unique selling points (USPs) such as product quality, exclusive deals, free shipping, and customer satisfaction guarantees. We added relevant keywords in headlines and descriptions to improve our ad relevance and Quality Score.

Ad Assets

We Implement ad assets like sitelink extensions to direct users to specific product categories or promotional pages. We Utilized callout extensions to showcase additional benefits such as secure checkout, and hassle-free returns.

Geo-Targeting

We use location targeting to focus ad campaigns on key European markets where Encapture Store operates or sees potential for growth. We adjusted bids based on regional performance and market demand to maximize return on ad spend (ROAS).

Remarketing Campaigns

Launched remarketing campaigns to re-engage previous visitors who did not complete a purchase or abandoned their shopping carts. Customized ad messaging to offer incentives like discounts or free shipping to encourage return visits and conversions.

Ad Schedule Optimization

We analyzed performance data to determine peak times and days when potential customers are most active. Adjust ad schedules to increase bids during high-conversion periods and decrease bids during low-traffic times to optimize budget allocation.

Conversion Tracking and Optimization

Set up conversion tracking to monitor key actions such as purchases, newsletter sign-ups, and contact form submissions. Used data-driven insights to continuously optimize campaigns by adjusting bids, refining targeting criteria, and testing new ad creatives.

Solutions offered by Webgarh

We've created tailored solutions to enhance Encapture Store's online presence. We've crafted effective Google Ads campaigns, optimized shopping feeds, and developed engaging landing pages and ad creatives. Our strategies are designed to boost visibility and drive growth for your brand in the competitive beauty market.

01.Google Ads Account Structure

First we reviewed Google Ads account conversion tracking and all GA4 events, GTM Tags and their integrations. And we tested all the conversion and tracking. Based on data we set up custom conversions in Google Ads based on events tracked in GA4 through GTM to optimize ad campaigns for specific eCommerce goals. We track important actions like purchases and adding items to the cart, ensuring we measure the success of our campaigns accurately.

We restructured the google ads account to optimize performance. by organizing campaigns and ad groups based on product categories and target markets, we ensured that ads were highly relevant and better targeted, which helped improve the overall performance of the campaigns.

02.Shopping Feed Optimization

We optimized the shopping feed to ensure all product data was accurate and detailed. This included improving product titles, descriptions, and images, as well as adding relevant keywords. By doing this, we increased the visibility and attractiveness of the products in shopping ads.

03.Landing Page Optimization

We made sure that the landing pages were optimized for conversions. This involved improving the page load speed, making the navigation user-friendly, and ensuring that the product information was clear and compelling. We also added strong calls to action to encourage visitors to make a purchase.

04.Ad Creatives

We created compelling ad creatives that resonated with the target audience. This included designing eye-catching visuals and writing persuasive ad copy. We tailored the ads to the cultural preferences of each market, ensuring they were relevant and engaging for customers in Italy, France, and germany.

Compelling Ad Creatives

We have created visually appealing and persuasive ad creatives that highlighted the unique features and benefits of their products.

Promotional Ad Creatives

We have created promotional and seasonal discount creatives , which we used on our website and in advertisements.

Results We Achieved

We have been working with this client for more than 3 months. When we started a work with this client at that time Google ads results were not profitable. We started work to increase conversions through Google ads on a profitable and we got 6x ROAS and we are continuing optimizing the account for better results.

6x ROAS

In just three months, Encapture Store saw a 6x return on their advertising spend.

Increased Sales

Significant boost in sales and customer engagement across all three countries.

Enhanced Brand Awareness

Improved brand recognition and market presence in Italy, France, and Germany.

Data-Driven Insights

Gained valuable insights into customer preferences and market dynamics, aiding future marketing strategies.

Encapture Store - Case Study