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HOAPA is a factory located in Southern Taiwan, specializing in the development and production of high-end fibre sports products. With close to twenty years of experience working as a OEM manufacturer of Ice hockey sticks, Softball and Baseball bats, lacrosse shafts and more. Hoapa sticks are manufactured at our HOAPA factory in Taiwan and shipped worldwide with pride.
Visit the websiteHoapa Hockey faces several challenges in the highly competitive landscape of the hockey equipment market. These include the need to establish brand awareness and differentiate itself from established competitors, the struggle to convert website visitors into customers effectively, the saturation of the market with numerous options for hockey gear, and the careful management of advertising expenses to ensure a positive return on investment.
Our growth strategies feature high-performance campaigns, creative ad copy, compelling ad assets, and strategic remarketing campaigns designed to enhance engagement and drive results.
We've created tailored solutions to enhance Hoapa online presence. We've crafted effective Google Ads campaigns, optimized shopping feeds, and developed engaging landing pages and ad creatives. Our strategies are designed to boost visibility and drive growth for your brand in the competitive beauty market.
First we reviewed Google Ads account conversion tracking and all GA4 events, GTM Tags and their integrations. And we tested all the conversion and tracking. Based on data we set up custom conversions in Google Ads based on events tracked in GA4 through GTM to optimize ad campaigns for specific eCommerce goals. We track important actions like purchases and adding items to the cart, ensuring we measure the success of our campaigns accurately.
We restructured the google ads account to optimize performance. by organizing campaigns and ad groups based on product categories and target markets, we ensured that ads were highly relevant and better targeted, which helped improve the overall performance of the campaigns.
We optimized the shopping feed to ensure all product data was accurate and detailed. This included improving product titles, descriptions, and images, as well as adding relevant keywords. By doing this, we increased the visibility and attractiveness of the products in shopping ads.
We made sure that the landing pages were optimized for conversions. This involved improving the page load speed, making the navigation user-friendly, and ensuring that the product information was clear and compelling. We also added strong calls to action to encourage visitors to make a purchase.
We created compelling ad creatives that resonated with the target audience. This included designing eye-catching visuals and writing persuasive ad copy. We tailored the ads to the cultural preferences of each market, ensuring they were relevant and engaging for customers in Italy, France, and germany.
We have been working with this client for more than 4 months. When we started a work with this client at that time Google ads results were not profitable. We started work to increase conversions through Google ads on a profitable and we got 7x ROAS and we are continuing optimizing the account for better results.
By targeting high-intent keywords and optimizing ad copies, Hoapa Hockey experienced a substantial increase in conversions, resulting in a higher ROAS.
Through Strategic ad placements & consistent brand messaging, we have enhanced this sports brand awareness and established a stronger presence in competitive market
In just 4 Months, this Sports store experienced a remarkable increase in revenue and got 7X ROAS.