Webgarh PPC | Hoapa Hockey Case Study

Project Overview

HOAPA is a factory located in Southern Taiwan, specializing in the development and production of high-end fibre sports products. With close to twenty years of experience working as a OEM manufacturer of Ice hockey sticks, Softball and Baseball bats, lacrosse shafts and more. Hoapa sticks are manufactured at our HOAPA factory in Taiwan and shipped worldwide with pride.

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Achieved a significant 7x increase in ROAS within just 3 months.

Enhanced user experience and streamlined purchase process.

Improved online presence and customer engagement.

The Challenges We Had Faced

Hoapa Hockey faces several challenges in the highly competitive landscape of the hockey equipment market. These include the need to establish brand awareness and differentiate itself from established competitors, the struggle to convert website visitors into customers effectively, the saturation of the market with numerous options for hockey gear, and the careful management of advertising expenses to ensure a positive return on investment.

Understand and succeed in market competition.
Optimize advertising budget for maximum ROI.
Maximize engagement by identifying and focusing on the most relevant audience segments.
Drive business growth through targeted revenue strategies.

Our Strategy for growth

Our growth strategies feature high-performance campaigns, creative ad copy, compelling ad assets, and strategic remarketing campaigns designed to enhance engagement and drive results.

Performance Max Campaign

We implemented a Performance Max campaign on Google Ads to maximize reach and drive conversions across multiple channels, including search, display, and shopping.

Strategic Keyword Selection

We conducted thorough keyword research to identify high-intent keywords relevant to hockey equipment.

Ad Copy Creation

We developed compelling ad copies that highlight unique selling points (USPs) such as product quality, exclusive deals, free shipping, and customer satisfaction guarantees. We added relevant keywords in headlines and descriptions to improve our ad relevance and Quality Score.

Ad Assets

We Implement ad assets like sitelink extensions to direct users to specific product categories or promotional pages. We Utilized callout extensions to showcase additional benefits such as secure checkout, and hassle-free returns.

Geo-Targeting

We use location targeting to focus ad campaigns on key USA markets where Hoapa operates or sees potential for growth. We adjusted bids based on regional performance and market demand to maximize return on ad spend (ROAS).

Remarketing Campaigns

Launched remarketing campaigns to re-engage previous visitors who did not complete a purchase or abandoned their shopping carts. Customized ad messaging to offer incentives like discounts or free shipping to encourage return visits and conversions.

Ad Schedule Optimization

We analyzed performance data to determine peak times and days when potential customers are most active. Adjust ad schedules to increase bids during high-conversion periods and decrease bids during low-traffic times to optimize budget allocation.

Conversion Tracking and Optimization

Set up conversion tracking to monitor key actions such as purchases, newsletter sign-ups, and contact form submissions. Used data-driven insights to continuously optimize campaigns by adjusting bids, refining targeting criteria, and testing new ad creatives.

Solutions offered by Webgarh

We've created tailored solutions to enhance Hoapa online presence. We've crafted effective Google Ads campaigns, optimized shopping feeds, and developed engaging landing pages and ad creatives. Our strategies are designed to boost visibility and drive growth for your brand in the competitive beauty market.

01.Google Ads Account Structure

First we reviewed Google Ads account conversion tracking and all GA4 events, GTM Tags and their integrations. And we tested all the conversion and tracking. Based on data we set up custom conversions in Google Ads based on events tracked in GA4 through GTM to optimize ad campaigns for specific eCommerce goals. We track important actions like purchases and adding items to the cart, ensuring we measure the success of our campaigns accurately.

We restructured the google ads account to optimize performance. by organizing campaigns and ad groups based on product categories and target markets, we ensured that ads were highly relevant and better targeted, which helped improve the overall performance of the campaigns.

02.Shopping Feed Optimization

We optimized the shopping feed to ensure all product data was accurate and detailed. This included improving product titles, descriptions, and images, as well as adding relevant keywords. By doing this, we increased the visibility and attractiveness of the products in shopping ads.

03.Landing Page Optimization

We made sure that the landing pages were optimized for conversions. This involved improving the page load speed, making the navigation user-friendly, and ensuring that the product information was clear and compelling. We also added strong calls to action to encourage visitors to make a purchase.

04.Ad Creatives

We created compelling ad creatives that resonated with the target audience. This included designing eye-catching visuals and writing persuasive ad copy. We tailored the ads to the cultural preferences of each market, ensuring they were relevant and engaging for customers in Italy, France, and germany.

Results We Achieved

We have been working with this client for more than 4 months. When we started a work with this client at that time Google ads results were not profitable. We started work to increase conversions through Google ads on a profitable and we got 7x ROAS and we are continuing optimizing the account for better results.

Improved Conversions

By targeting high-intent keywords and optimizing ad copies, Hoapa Hockey experienced a substantial increase in conversions, resulting in a higher ROAS.

Enhanced Brand Visibility

Through Strategic ad placements & consistent brand messaging, we have enhanced this sports brand awareness and established a stronger presence in competitive market

Revenue Increased

In just 4 Months, this Sports store experienced a remarkable increase in revenue and got 7X ROAS.

Hoapa Hockey - Case Study