Anonymous Potato

Project Overview

Anonymous Potato needed a buying journey that standard Shopify apps could not support. As a gifting-focused store, the challenge was to create a more customized ordering flow where customers could build gift packages using multiple curated products in a way that still felt simple and intuitive. Webgarh worked closely with the client to understand the workflow, then built a custom Shopify app to power the experience. The result was a bundle funnel that became the store’s highest-converting purchase path.

Migration Details

Target Platform PrestaShop

Migration Type Custom Shopify app development

Catalog Size Gifting-focused ecommerce

Key Challenge Standard bundle apps unable to support custom gifting workflow

Framework Used Bundle workflow + gifting purchase flow

The challenge

Anonymous Potato needed more than a standard bundle app. The store’s gifting model required a customized flow where customers could build gift packages from multiple curated products in a way that felt simple, flexible, and intuitive.

Existing Shopify apps could not support this workflow cleanly enough.

Our Approach

Strategic Migration with Performance, Scalability and Continuity at Core

Design & UX

Customer journey designed around gifting behavior

Guided bundle-building experience for curated product selection
Flow structured to simplify a multi-step purchase process

Functionality

Webgarh built a custom Shopify app to power the bundle experience

Core functionality includes:

custom Shopify app development
bundle flow tailored to curated gift packages
support for multi-product package creation
structured purchase journey aligned with gifting use case
architecture designed to remove platform limitations

DATA & PROCESS AUTOMATION

Bundle logic aligned with product combinations and gifting structure

Reduced friction in handling multi-product orders
Simplified complex purchase paths into a guided flow

SYSTEMS & PRODUCT ENGINEERING

Engineering-led implementation where native and app solutions were insufficient

Custom-built logic to support unique commercial model
Scalable setup designed to support ongoing gifting operations

Results

Created a more effective gifting purchase experience

Enabled structured bundle creation for customers
Delivered the highest-converting funnel on the store

1

Custom Shopify app built

01

0

Off-the-shelf app fit

02

Highest

Converting purchase funnel

03

Tools & Accelerators Used

A combination of migration tools, tracking solutions, and Shopify Plus capabilities ensured efficiency and reliability. These tools accelerated delivery while maintaining accuracy and performance.

Shopify

Store platform

Custom app

Bundle workflow logic

Webgarh Engineering Framework

Custom commerce solution

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Anonymous Potato – Custom Shopify Bundle Flow for a High-Converting Gifting Experience