Gemy Maalouf

Project Overview

Gemy Maalouf needed a Shopify redesign that could support a luxury fashion buying experience without creating unnecessary disruption. After the redesign, the store’s conversion rate declined, which pointed to user-experience issues affecting how shoppers moved through the site. Webgarh identified the key pain points, addressed them, and helped the store recover to a 4% monthly conversion rate while supporting a more stable post-migration experience.

Migration Details

Target Platform Shopify

Migration Type Shopify redesign refinement & conversion recovery

Catalog Size Luxury fashion ecommerce

Key Challenge Conversion drop after redesign due to user experience friction

Framework Used UX correction and performance stabilization

The challenge

The project involved redesigning and moving a luxury fashion store to Shopify while protecting site stability and maintaining commercial performance. After the redesign went live, the store’s conversion rate declined, indicating that key friction points in the user journey were limiting how effectively shoppers could browse and buy.

Our Approach

Strategic Migration with Performance, Scalability and Continuity at Core

Design & UX

Redesign experience reviewed with a focus on user behavior and friction points

Luxury retail experience balanced with usability improvements
User journey refined to support smoother browsing and purchasing

Functionality

Webgarh identified and resolved issues affecting conversion performance

Core functionality includes:

Shopify redesign refinement
user pain-point identification
conversion-focused UX correction
improved browsing and buying flow

DATA & PROCESS OPTIMIZATION

Post-launch performance analyzed to identify conversion drop causes

UX adjustments aligned with real user behavior
Focus on stabilizing experience without disrupting ongoing operations

ANALYTICS & PERFORMANCE

Conversion rate used as the primary performance indicator

Optimization focused on recovery and stability after redesign

Results

Conversion performance recovered after addressing UX issues

User journey became more effective for browsing and purchasing
Store experience aligned better with both luxury presentation and usability

4%

Monthly conversion rate recovered

01

1

Redesign correction cycle completed

02

Stable

Post-redesign store experience

03

Tools & Accelerators Used

A combination of migration tools, tracking solutions, and Shopify Plus capabilities ensured efficiency and reliability. These tools accelerated delivery while maintaining accuracy and performance.

Shopify

Store platform

Webgarh CRO Framework

UX analysis and optimization

Explore More Case Studies

Build a focused Shopify store for streamlined product sales and brand clarity.

Faster launch

Clean structure

Better flow

Considering a Shopify Plus migration for your store?

At Webgarh Solutions, we help merchants execute structured platform migrations using frameworks designed to support complex catalogs, B2B commerce, and scalable growth.

Talk to our team

Gemy Maalouf – Shopify Redesign for a Luxury Fashion Store Focused on Conversion Recovery and Store Stability