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70% of Your Shoppers Abandon at Checkout—Here’s Why!

Apr 28, 2025 • 5 min read
70% of Your Shoppers Abandon at Checkout—Here’s Why!

1. Understanding Checkout Abandonment Tracking

Shopping cart abandonment occurs when users add items to their cart but leave without starting checkout. It’s one of the most common drop-off points in the ecommerce funnel and often results from unexpected costs, mandatory account creation, or lack of trust signals. Tracking this behavior is essential for recovering lost sales through targeted remarketing and optimizing the pre-checkout experience.

💡Checkout abandonment happens when:

  • A user adds products to the cart but never starts checkout.
  • A user starts checkout but never completes payment.
  • A user reaches the payment page but doesn’t finalize the order.

Understanding these patterns also helps merchants uncover possible reasons for abandonment during checkout, such as trust issues or friction in the payment process.

Gurpinder Kaur

Gurpinder Kaur

At Webgarh, she manages end-to-end Shopify delivery across industries, from standard store builds to Shopify Plus implementations and custom app development. Her expertise spans custom themes, third-party integrations, performance improvements, migration planning, and advanced store architecture built entirely on real execution, not theory.

Within Webgarh, Gurpinder is the go-to person when projects get challenging. Whether it's defining the right Shopify Plus strategy, resolving complex integration roadblocks, or steering teams through high-stakes delivery timelines, her ability to break down complex decisions into clear, actionable steps is what makes her leadership valuable.

Her experience covers the full Shopify ecosystem, scaling strategies, custom app planning, automation workflows, platform integrations, and long-term eCommerce optimization. She understands what works, what fails, and what businesses should prioritize to scale effectively.

Through Webgarh, Gurpinder shares practical Shopify insights designed to help store owners, agencies, and development teams make confident decisions, backed by years of experience inside real projects, not assumptions.

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