70% of Your Shoppers Abandon at Checkout—Here’s Why!

Shopping cart abandonment occurs when users add items to their cart but leave without starting checkout. It’s one of the most common drop-off points in the ecommerce funnel and often results from unexpected costs, mandatory account creation, or lack of trust signals. Tracking this behavior is essential for recovering lost sales through targeted remarketing and optimizing the pre-checkout experience.

💡Checkout abandonment happens when:

• A user adds products to the cart but never starts checkout.
• A user starts checkout but never completes payment.
• A user reaches the payment page but doesn’t finalize the order.

Understanding these patterns also helps merchants uncover possible reasons for abandonment during checkout, such as trust issues or friction in the payment process.