Webgarh SEO | Varnz Case Study

Project Insight

Varnz AI specializes in creating personalized greeting messages for birthdays, anniversaries, festivals, and many more occasions. Users can easily generate and download these messages on attractive cards, fostering meaningful connections with loved ones. With a simple two-click process, Varnz AI streamlines the creation of greeting cards, offering convenience and enhancing user engagement. Additionally, it provides a range of all occasion options, customization features, and seamless sharing on social media, aiming for continued growth in the AI personalized greeting card market.

Over 500 Keywords on Page One Enhance Visibility and Relevance.
Our organic Google search impressions increased by 596.95% in the last 6 months.
Managed Keywords Statablity in the Google’s 1st positions.

Launch the Website

+157.62%

Organic Traffic

+230.69%

Organic Conversions

+453.25%

Organic Impressions

Outshine Giants with Strategic SEO

Challenges we had faced

We faced significant SEO challenges while competing with industry leaders. Enhancing our website's visibility and attracting more organic, referral, direct, and social media traffic required careful planning and innovative strategies. Overcoming these hurdles involved crafting a focused SEO approach to stand out in a competitive online environment.

Crafting high-quality content that engages users and meets SEO standards.
Mastering technical SEO by optimizing site structure, speed, mobile compatibility, and search engine indexing.
Conducting competitor analysis to boost organic traffic against industry giants like Appy Pie, HyperWrite, and Easy Peasy.

Solutions offered by Webgarh

To achieve Varnz AI short and long-term goals, Webgarh Solutions focused on implementing SEO strategies that generated more acquisitions. These include:

Keyword Optimization

Identifying and targeting semantically related keywords to AI greeting cards by occasion was a primary focus. Based on extensive keyword research, we implemented keyword mapping onsite, optimizing titles and descriptions with targeted keywords to improve search visibility.

Link Building

We concentrated on submitting quality backlinks to websites with high domain authority (DA) to increase the Varnz DA. Using the identified keywords, we highlighted anchor text to ensure the links built had the best possible impact.

Content Marketing

We curated content targeting specific keywords to bring organic traffic to the website. This included daily blog posts addressing common questions and interests related to AI greeting cards, ensuring our content was optimized for search engines.

Website Speed

Optimizing site speed was essential to ensure the website loads quickly and efficiently, especially on mobile devices.

Image Data Schema Tags

Implementing schema tags for images to enhance search engine understanding and improve visibility.

Alt Tags Optimization

Optimizing alt tags to ensure images are accurately described, improving SEO and accessibility.

Boost User Growth

From Zero to Hero: Our Organic Ranking Success

The success of our organic ranking results shows that our strategy works. We focus on using effective content marketing and link-building techniques to rank high for keywords like "AI birthday card", "AI birthday card generator" and "AI Eid Mubarak generator". This means we create valuable content that fits what people are searching for, and we get links from other trusted websites. We keep track of how well our strategy is working, make changes when needed, and stay updated on how search engines work to keep improving. Our goal is to make sure people looking for personalized greeting cards find us easily.

01.

Key Metric: Top 10 Keywords

We've achieved 1st-page rankings for over 500 keywords. The top clicks for the first ten have significantly boosted Varnz Ai's visibility, engagement, and understanding of user behavior. This report tracks new and returning visitors, revealing browsing habits and engagement levels.

Achieved 1st-page rankings for our 500+ keywords.
Achieved higher rankings, significantly boosting the website's overall visibility.
Dramatically increased user engagement and interaction on the site.

02.

How we boosted Varnz AI traffic 596.95% +
in Six Months

Explore our journey in enhancing Varnz AI's online presence through strategic organic traffic enhancements, achieving significant growth in just six months.

Clicks jumped from just 333 to over 24.1K
Impressions Improved from 890 to more than 553K
Optimize CTR with Our Expert Strategies.
Improved Average Positions in Organic Search Results.

03.

Conversions (Remarkable Growth in the Last Six Months)

We tracked various conversion events in Google Analytics, showing significant engagement with our AI greeting card features. The events include creating a custom greeting card, downloading it, generating messages with AI, creating cards, sharing messages, clicking on greeting card elements, copying messages, and downloading greeting card messages.

These metrics reflect strong user interaction and interest in our greeting card creation features.

Boost User Growth

User Acquisition Report

This report shows how users find and engage with Varnz Ai. It tracks new and returning visitors, revealing browsing habits and engagement levels. Analyzing average session duration helps gauge user behavior and marketing effectiveness.

Attract New Visitors

Our visitors increased by 400.1%, which shows that our efforts to attract new people are working really well. This means a lot more people are discovering us and are interested in what we offer. Our reach is growing successfully.

Percentage of Return Visitors

Our percentage of return visitors has seen a remarkable increase of 888.7%. This suggests strong user satisfaction and loyalty, with many users returning to our site after their initial visit.

Average Session/Engagement Time

Users are spending an average of 3 minutes and 56 seconds on our site per visit, indicating a high level of interest and engagement with our content. Additionally, on average, users actively engage with our content for 1 minute and 47 seconds.

Varnz AI - Case Study