Lake Cycling – Shopify Markets Rollout and Size Recommendation Experience for International Growth

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Project Overview

Lake Cycling needed more than a standard Shopify Plus storefront. As a footwear brand, the business needed to help customers choose the right size with more confidence while also preparing the store for structured international expansion. Webgarh developed an interactive size and product recommendation tool, integrated it into Shopify Plus, enabled multilingual and cross-store use, and rolled out Shopify Markets to support a more scalable international setup.

Migration Details

Target Platform Shopify Plus
Migration Type Product recommendation UX + international expansion setup
Catalog Size Footwear ecommerce with global expansion goals
Key Challenge Reducing size uncertainty while preparing for scalable international growth
Framework Used Size recommendation tool + Shopify Markets rollout

The challenge

For footwear brands, size uncertainty creates friction quickly. Customers need more confidence before purchasing, especially online, where fit-related hesitation can slow conversion and contribute to returns.

At the same time, Lake Cycling needed a store setup that could support international growth in a more structured way.

Our Approach

Strategic Migration with Performance, Scalability and Continuity at Core

Design & UX

Interactive buying experience designed to guide customers through size selection

  • Multi-step quiz interface structured to capture fit and usage inputs
  • User journey focused on reducing uncertainty and improving confidence

Functionality

Webgarh built a size and product recommendation tool integrated into Shopify Plus

Core functionality includes:

  • interactive size and product recommendation tool
  • multi-step quiz interface
  • logic based on 7 fit and usage variables
  • real-time product suggestions within the store
  • multilingual support

DATA & PROCESS AUTOMATION

Recommendation logic aligned with product and fit data

  • Improved mapping between customer inputs and product suggestions
  • Reduced friction in size selection and purchase decision

SYSTEMS & INTERNATIONAL SETUP

Shopify Markets rollout implemented for structured global expansion

  • Store prepared for multilingual and multi-region operations
  • Setup designed to support scalability across international storefronts

Results

Customers were able to make more confident purchase decisions

  • Size selection process became more structured and reliable
  • Storefront prepared for scalable international growth

7

Fit variables used for recommendations

01

1

Interactive recommendation tool built

02

Multilingual

And cross-store ready setup

03

Tools & Accelerators Used

A combination of migration tools, tracking solutions, and Shopify Plus capabilities ensured efficiency and reliability. These tools accelerated delivery while maintaining accuracy and performance.

Shopify Plus

Store platform

Shopify Markets

International expansion

Custom recommendation engine

Size and product logic

Webgarh Framework

UX and internationalization

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Considering a Shopify Plus migration for your store?

At Webgarh Solutions, we help merchants execute structured platform migrations using frameworks designed to support complex catalogs, B2B commerce, and scalable growth.

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