Lightup Migration

Project Overview

LightUp is a large-scale lighting retailer offering an extensive catalog of products across multiple categories. Each product includes numerous variants, specifications, and configuration options, making catalog management and product presentation a key part of the customer experience.

As the business evolved, the existing BigCommerce store required a complete visual overhaul to better reflect the brand’s premium positioning. At the same time, LightUp needed to introduce B2B capabilities to support its growing base of wholesale customers.

Migration Details

Source Platform BigCommerce

Target Platform Shopify

Migration Type Full replatform with custom design and B2B addition

Catalog Size Large catalog — lighting products with extensive variants

Key Challenge Custom design, B2B functionality, large catalog with many variants

Framework Used Webgarh Zero-Gap Migration Framework

The challenge

LightUp’s growth introduced both technical and business challenges that the existing platform could not effectively support.

Outdated Store Design

The existing storefront did not align with the brand’s positioning. A more refined and product-focused design was required to better showcase lighting products and improve customer engagement.

Large Variant-Heavy Catalog

Lighting products often include multiple variants such as size, finish, wattage, and configuration. Managing and presenting this information clearly was critical to the buying experience.

B2B Sales Requirements

The business needed to support wholesale customers with structured purchasing workflows, including pricing tiers, company accounts, and purchase orders.

The migration needed to:

Deliver a fully customized storefront design
Support a large, variant-heavy catalog
Enable a dedicated B2B purchasing channel

Ensure no disruption to ongoing operations

Our Approach

The project was executed using the Webgarh Zero-Gap Migration Framework, ensuring a controlled migration with no interruption to business operations.

Design & UX

Executed a custom design approach focused on improving product discovery, visual clarity, and usability across a complex catalog.

Core improvements included:

Fully Custom Storefront Design Aligned With Premium Brand Positioning
Tailored UI/UX Specifically For Lighting Product Presentation
Page Templates Designed To Highlight Product Visuals And Specifications
Enhanced Product Pages With High-Quality Imagery
Detailed Specification Tables For Better Decision-Making

Functionality

Executed a structured implementation focused on supporting both retail and wholesale operations with enhanced product usability.

Core improvements included:

Shopify Plus B2B Channel Implementation For Wholesale Operations
Custom Wholesale Pricing Structures And Company Accounts
Purchase Order Workflows For B2B Customers
Dedicated B2B Purchasing Experience Within A Single Platform
Unified System Supporting Both Retail And Wholesale Customers

Data & SEO Migration

Executed a structured migration focused on complete data transfer, SEO continuity, and uninterrupted store operations.

Core improvements included:

Complete Product Catalog Migration With All Variants And Configurations
Metadata And Product Information Successfully Transferred
Strategic Redirect Planning With SEO Preservation
Post-Migration SEO Monitoring And Performance Validation
Zero Downtime Migration Ensuring Continuous Operations

Analytics & Performance

Optimization focused on improving conversion rate and revenue per session

Enhancements aligned with both user experience and business performance goals
Improved engagement metrics supporting stronger downstream conversions

Results

The migration delivered improvements across design, operations, and revenue opportunities.

Zero Downtime Migration

The entire migration was completed without interrupting store operations or impacting ongoing sales.

01

New B2B Revenue Channel

The introduction of a B2B channel enabled LightUp to serve wholesale customers more effectively, opening an additional revenue stream.

02

Improved Brand Presentation

The fully customized design aligned with the brand’s positioning and improved how products are presented to customers.

03

Stable Revenue Continuity

Store sales remained consistent throughout the migration process.

04

Reduced Fraud

Fraud levels declined after moving to Shopify Plus, supported by its native fraud analysis tools.

05

Tools & Accelerators Used

The project leveraged key tools and platform capabilities:

Dofeeds.com

Full data migration including products, variants, and metadata

Shopify Plus

B2B channel functionality. Checkout extensibility. Native fraud analysis tools.

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Planning a migration or upgrading your eCommerce experience?

Migrating a large, variant-heavy catalog requires careful handling of product data, design, and customer workflows.

Talk to our team

LightUp – Shopify Plus Migration with Custom Design and B2B Enablement