Northline Express – Shopify Plus Migration with Guided Workflows and Complex Bundling

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Project Overview

Northline Express is a specialty retailer focused on heating, chimney, and outdoor living products. The store manages a large and technically complex catalog where product compatibility and correct configuration are critical to the buying process.

As the business grew, the existing BigCommerce platform began to limit their ability to create guided product selection experiences and flexible bundling workflows. The migration to Shopify Plus needed to preserve the existing business while enabling more advanced product configuration capabilities.

Migration Details

Source Platform BigCommerce
Target Platform Shopify Plus
Migration Type Full replatform with custom design and complex workflows
Catalog Size Large catalog β€” heating, chimney, and outdoor products
Key Challenge Custom product selection workflows, bundles, guided chimney configurator

The challenge

Northline Express operates in a category where product selection is not straightforward. Customers often need assistance choosing compatible components such as chimney parts, connectors, and accessories.

Complex Product Selection Workflows

Customers require guided experiences to identify the correct combination of products. The existing platform lacked the flexibility to support step-by-step selection tools.

Limited Bundle Flexibility

The store relied on bundled products, but the existing system did not support flexible configurations such as build-your-own kits or compatibility-based bundles.

Platform Constraints

BigCommerce limited the ability to implement advanced workflows, interactive product selection tools, and custom cart experiences required for this category.

The migration needed to:

  • Enable guided product configuration workflows
  • Support complex bundling logic
  • Maintain business continuity during migration

Our Approach

The migration was executed using the Webgarh Zero-Gap Migration Framework, ensuring a structured transition without disruption to ongoing operations.

Design & UX

A fully custom storefront was designed to support the technical nature of the product catalog while improving usability.

Key improvements included:

  • Custom design tailored to heating and chimney product categories
  • Clear product presentation for technical components
  • Customized slide-in cart to improve visibility of upsells and cross-sells
  • Improved navigation across a large and complex catalog

Functionality Implementation

Executed a structured implementation focused on advanced product selection, bundling logic, and a seamless purchasing experience.

Core improvements included:

  • Guided Chimney Selection Workflow For Step-By-Step Product Discovery
  • Compatibility-Based Component Identification And Selection
  • Build-Your-Own And Pre-Configured Bundle Functionality
  • Dynamic Product Grouping Based On Compatibility Rules
  • Custom Slide-In Cart With Bundle Summaries

Data & SEO Migration

Executed a structured migration focused on complete data transfer, SEO continuity, and zero disruption during transition.

Core improvements included:

  • Full Product Catalog Migration With Variants And Images
  • Customer Data And Store Structure Transfer
  • Integration With Dofeeds For Accurate Data Handling
  • Comprehensive 301 Redirect Mapping From Legacy URLs
  • Preservation Of Key SEO Elements And Metadata

Analytics & Tracking

Analytics and tracking systems were migrated to maintain performance visibility.

This included:

  • Full tracking migration with event parity
  • Preservation of analytics data consistency
  • Ensuring accurate reporting post-launch

Results

The migration delivered improvements in both operational stability and customer experience.

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Tools & Accelerators Used

The project leveraged key tools to support migration and platform capabilities:

Dofeeds.com

Full data migration including products, variants, and images

Shopify Plus

Checkout extensibility. Fraud analysis tools. Scalable infrastructure for complex workflows.

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Planning a migration or building complex product experiences?

Migrating complex eCommerce stores requires careful planning, especially when product configuration, compatibility, and bundling are central to the buying experience.