CamelBak

Project Overview

CamelBak needed a stronger commerce setup that could support catalog complexity, cleaner system connectivity, and a more efficient buying experience. Webgarh worked on targeted BigCommerce enhancements across product management, third-party integrations, checkout optimization, site performance, and analytics setup. The result was a more scalable and operationally efficient storefront that also contributed to a 18–25% increase in conversion rate.

Migration Details

Target Platform BigCommerce

Migration Type Platform enhancement and optimization

Catalog Size Enterprise ecommerce with complex catalog and integrations

Key Challenge Managing catalog complexity, improving system connectivity, and optimizing conversion

Framework Used Catalog management + integrations + checkout and performance improvements

The challenge

CamelBak needed its BigCommerce environment to go beyond basic storefront functionality. The store required better catalog handling for complex product configurations, stronger integration with operational systems, and a cleaner checkout experience to reduce customer friction.

Additionally, site speed, tracking accuracy, and reporting needed improvement to support both performance and decision-making.

Our Approach

Strategic Migration with Performance, Scalability and Continuity at Core

Design & UX

Improved browsing and checkout experience to reduce friction

Structured user journey for better product discovery and conversion
Focused on performance-led UX improvements

Functionality

Webgarh delivered targeted enhancements across the BigCommerce platform

Core functionality includes:

enhanced product and catalog management
support for complex product configurations
checkout and payment workflow optimization
improved storefront performance
strengthened analytics and tracking setup

DATA & PROCESS AUTOMATION

Improved handling of product and operational data

Enhanced analytics and event tracking for better insights
Aligned workflows with business operations for efficiency

SYSTEMS & INTEGRATIONS

Integrated ERP, CRM, and analytics platforms

Improved system connectivity across commerce operations
Created a more scalable and connected commerce environment

Results

More efficient and scalable commerce operations

Smoother customer journey and checkout experience
Stronger data visibility and reporting capabilities

18–25%

Increase in conversion rate

01

Integrated

ERP, CRM, and analytics systems

02

Improved

Catalog scalability and performance

03

Tools & Accelerators Used

A combination of migration tools, tracking solutions, and Shopify Plus capabilities ensured efficiency and reliability. These tools accelerated delivery while maintaining accuracy and performance.

BigCommerce

Commerce platform

ERP / CRM systems

Operational integrations

Analytics tools

Tracking and reporting

Webgarh Framework

Optimization and integration

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Considering a Shopify Plus migration for your store?

At Webgarh Solutions, we help merchants execute structured platform migrations using frameworks designed to support complex catalogs, B2B commerce, and scalable growth.

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CamelBak – BigCommerce Enhancements and Integrations for Better Scale, Speed, and Conversion