Nailskillz

Project Overview

NailSkillz was facing a product discovery problem inside the store. Low visibility in search results was making it harder for shoppers to find relevant products quickly, which was suppressing overall conversion performance. Webgarh worked on search optimization to improve result relevance and surface best-selling products more effectively. After the changes went live, the store’s monthly conversion rate increased from 2% to 5%.

Migration Details

Target Platform Shopify

Migration Type In-store search optimization

Catalog Size Search relevance and product discovery improvements

Key Challenge Low search visibility and ineffective product discovery impacting conversion

The challenge

NailSkillz was facing a product discovery problem inside the store. Low visibility in search results was making it harder for shoppers to find relevant products quickly, which was suppressing overall conversion performance.

Relevant products were not appearing strongly enough in search results, which created friction for shoppers and made product discovery less effective. When customers cannot quickly find what they are looking for, conversion performance usually suffers.

Our Approach

Strategic Migration with Performance, Scalability and Continuity at Core

Design & UX

Search experience refined to support faster product discovery

Focus on helping users move from intent to relevant results quickly
Improved visibility of high-performing products within search flow

Functionality

Webgarh optimized in-store search to improve relevance and product visibility

Core functionality includes:

in-store search optimization
improved product visibility in search results
better keyword alignment for relevant products
best-selling products surfaced more effectively
product discovery tuned to support conversion

DATA & PROCESS

Search logic aligned with product performance and customer intent

Improved mapping between keywords and relevant products
Reduced friction in the discovery-to-purchase journey

ANALYTICS & PERFORMANCE

Optimization focused on measurable impact on conversion

Search treated as a key conversion driver within the storefront

Results

Search optimization led to a significant improvement in conversion performance

Shoppers were able to find relevant products more quickly
Best-selling products surfaced more effectively for high-intent searches

2% → 5%

Monthly conversion rate increase

01

Improved

Visibility of best-selling products in search

02

Search-led

Product discovery enhanced

03

Tools & Accelerators Used

A combination of migration tools, tracking solutions, and Shopify Plus capabilities ensured efficiency and reliability. These tools accelerated delivery while maintaining accuracy and performance.

Shopify

Store platform

Webgarh CRO Framework

Search and conversion optimization

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NailSkillz – In-Store Search Optimization That Helped Lift Conversion from 2% to 5%