Vidge Pets

Project Overview

VidgePets needed a stronger store experience to help shoppers find products more easily, engage more confidently, and buy more effectively. Webgarh worked on conversion-focused improvements across navigation, filtering, upsell placement, cross-sell strategy, and product content. The result was a stronger shopping journey that contributed to 12–18% overall sales growth and a 10–15% increase in average order value.

Migration Details

Target Platform Shopify

Migration Type CRO and merchandising optimization

Catalog Size Navigation, filtering, upsell/cross-sell, and product content improvements

Key Challenge Underperforming product discovery and low engagement limiting conversion and AOV

Framework Used Ecommerce store focused on product discovery and basket growth

The challenge

VidgePets needed a stronger store experience to help shoppers find products more easily, engage more confidently, and buy more effectively.

Product discovery needed to be easier, product pages needed to work harder, and merchandising opportunities needed to be more deliberate. Without those improvements, engagement and basket-building potential were being underused.

Our Approach

Strategic Migration with Performance, Scalability and Continuity at Core

Design & UX

Storefront experience refined to improve product discovery and browsing flow

Navigation and filtering structured to reduce friction
Product pages enhanced to support better engagement and decision-making

Functionality

Webgarh delivered CRO-focused improvements across key areas of the buying journey

Core functionality includes:

navigation optimization for easier browsing
filtering improvements for faster product discovery
strategic upsell placement
cross-sell integration across key buying moments
enhanced product content and imagery

DATA & PROCESS OPTIMIZATION

Merchandising strategy aligned with customer behavior and buying intent

Upsell and cross-sell integrated into natural user journey points
Improved product visibility and engagement across the store

ANALYTICS & PERFORMANCE

Optimization focused on improving both conversion and average order value

Performance measured across sales growth and engagement metrics

Results

The store achieved stronger commercial performance after CRO improvements

Customers engaged more effectively with products and merchandising
Basket size increased through better upsell and cross-sell integration

12–18%

Increase in overall sales

01

10–15%

Increase in average order value

02

Improved

Product discovery and engagement

03

Tools & Accelerators Used

A combination of migration tools, tracking solutions, and Shopify Plus capabilities ensured efficiency and reliability. These tools accelerated delivery while maintaining accuracy and performance.

Shopify

Store platform

Webgarh CRO Framework

Conversion and merchandising optimization

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VidgePets – CRO Improvements That Lifted Sales and Increased Average Order Value