Recreation Outfitters – Shopify Redesign for Improved Product Discovery, UX & Conversion

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Project Overview

Recreation Outfitters needed more than a visual refresh. As an established outdoor retail store with a broad product catalog, the site needed a redesign that could better support product discovery, reduce friction, and improve commercial performance. Webgarh delivered a complete Shopify store redesign built around CRO principles and the needs of a large-catalog retail experience. After launch, the new design contributed to a 10% increase in sales and a 20% drop in bounce rate. It was also executed with minimal operational disruption during the move to Shopify.

Migration Details

Target Platform Shopify
Migration Type CRO-focused Shopify redesign
Catalog Size Large catalog outdoor retail store
Key Challenge Improving product discovery, reducing friction, and enhancing conversion for a large-catalog experience

The challenge

Recreation Outfitters was operating as an established outdoor retail store with the complexity that comes with a large catalog. The business needed a redesign that could better match how customers browse, compare, and shop across a broader product range.

At the same time, the transition to Shopify needed to be handled with minimal disruption to day-to-day operations.

Our Approach

Strategic Migration with Performance, Scalability and Continuity at Core

Design & UX

  • Complete storefront redesign built around CRO principles
  • Structured homepage and catalog navigation to support product discovery
  • Design approach tailored for large-catalog browsing and comparison
  • Storefront experience aligned with real shopping journeys

Functionality

CRO-focused Shopify experience designed to reduce friction and improve engagement

  • Improved browsing flow across categories and product listings
  • Clearer navigation and layout to support faster decision-making

DATA & PROCESS

Redesign executed with a migration-aware approach to minimize operational disruption.

  • Store structure optimized to support scalable catalog management.

ANALYTICS & PERFORMANCE

Design decisions aligned with improving engagement and conversion metrics

  • Focus on measurable outcomes across bounce rate and sales performance

Results

The redesigned store improved both engagement and commercial performance

  • Customer experience became more structured and conversion-focused
  • Large-catalog browsing became clearer and more efficient

+10%

Increase in sales after launch

01

-20%

Reduction in bounce rate

02

1

Complete store redesign delivered

03

Tools & Accelerators Used

A combination of migration tools, tracking solutions, and Shopify Plus capabilities ensured efficiency and reliability. These tools accelerated delivery while maintaining accuracy and performance.

Shopify

Storefront platform

Webgarh CRO Framework

Conversion-focused design approach

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Considering a Shopify Plus migration for your store?

At Webgarh Solutions, we help merchants execute structured platform migrations using frameworks designed to support complex catalogs, B2B commerce, and scalable growth.

Talk to our team